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The use of the methodologies "Situational Strategic Planning" and "Cognitive Mapping" in a concrete situation: the case of the extension pro-deanship of UFSCar

This work discusses two strategic planning methodologies "Situational Strategic Planning (PES)" and "Cognitive Mapping", having as a reference the application of them in a concrete situation - the management of the Extension Pro-Deanship of UFSCar. In this sense, it presents some considerations about the contents and structures of these two methodologies, and a discussion about their implementation. Besides it, the work develops some complementarity possibilities between them.

cognitive mapping; situational strategic planning; case study; complementarity


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