In the last decades several events have created different ways for presenting the products to the final consumer, taking a more cooperative approach among the members in the marketing channels. As the competitive scenery changes, the ways of doing transaction within the channel also have to follow. This paper will present guidelines for the wholesalers and their food, hygiene, beauty and cleanliness suppliers on the direction for more cooperative arrangements within their distribution channels.
distribution channels; marketing channels; distribution; consumer goods; wholesalers; relationship management