Based on an ethnography conduced in a 3D virtual world, this article discusses the knowledge and practices underlying this on-line environment. In Second Life content is produced by users and the act of building occupies a key place in their value system: practices of building build the environment in its materiality and sociality. From a look at how these elements are articulated in everyday life of users we seek to initiate wider discussions on digital crafts, forms of learning and human-computer interaction.
digital crafts; human-computer interaction; knowledge and practices; Second Life