This paper presents results of two ethnographic studies held during the FIFA World Cup Finals in 2006 and 2010, in different Brazilian cities. Ethnographic fieldwork and video recordings were done by a team of researchers from several Brazilian Universitues, and resulted in two ethnographic videos, Ritos da nação (2007) and Uma tarde de junho no país do futebol (2010). In this paper, I analyze some data of these researches in order to explore the Maussian notion of "total social fact" as it manifests itself on the ritualized situation of common watching to the Brazilian team's World Cup Finals match, as well as some relations between these interactional phenomena and the fields of economy, politics and mass-media.
soccer; social interaction; total social fact; World Cup