The profile of supermarket users in Pato Branco city, Paraná State, Brazil, was obtained, related to their preference for medicinal and spice plants, as a subsidy to production by small farmers. The consumers prefer organic products observing the appearance and price of the product, and they go once a week to the market, preferably on Saturdays. The ten favorite medicinal plants are Chamomilla recutita, Pimpinella anisum, Vernonia condensata, Baccharis sp., Mikania sp., Malva sp., Cunilla sp., Maytenus sp., Mentha sp. and Salvia officinalis. The ten favorite spices are: Allium cepa, Eugenia caryophyllata, Cinnamomum zeylanicum, Origanum vulgaris, Allium sativum, Myristicia fragans, Capsicum annuum, Allium schoenoprasum, Anethum graveolens and Petroselinum crispum.
medicinal plants; spices; commercialization; market
