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Never on Sundays: a study of the topic of cancer on Brazilian television stations

The article analyzes news items about cancer on Brazilian television, based on reports that aired in 2006 and 2007, encompassing 51 exclusive news items and 62 airings on 12 national television stations (commercial, educational, and closed networks). The categories observed were: origin (national or international); subject matter (prevention, diagnosis, treatment, cure, epidemiology, and/or smoking); most common day of week and time of broadcast; characteristics of those interviewed; and whether the analyzed reports offered viewers explanations on risk factors and prevention. Statements were also taken from newsroom editors at Brazil's largest television stations. The analysis of these news items and interviews revealed interesting features of television coverage of science and health topics, which have to do with the criteria for defining news lineups.

scientific journalism; television; cancer; Brazil


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