Socio-historical representations of a disease: a study of posters from campaigns against Hansen’s disease during the second half of the twentieth century

Abstract

This article analyzes the use of iconographic sources in the context of educational campaigns to combat Hansen’s disease from a socio-historical perspective at four points in time: the 1950s, 1960s, 1980s, and 1990s. Four posters are analyzed to identify the elements (textual, visual or graphic) used to develop discourse on this disease and those it affected and transformations and permanences in this discourse, as well as to verify how they became part of a narrative of institutional memory linked to public health in the state of São Paulo. These were produced by various public health institutions and are part of the Health Campaign Poster Collection held by the Emílio Ribas Public Health Museum.

Health campaigns; Social representations; Leprosy; History of public health; Image analysis