Abstract
The aim of this article is to analyze the practices adopted by publishers to broaden the circuit of diffusion of books, which could include the direct presence in the retail through bookstores as the foundation of magazines. The example of Boletim de Ariel (1931-1939) is useful to highlight the importance of this kind of publication, still little explored by the historiography, for the understanding of the tensions that crossed the intellectual world of the period.
Keywords:
Publishers; bookstores; magazines; Boletim de Ariel