Videos are increasingly used as informational support in health-related social intervention actions. The objective of this paper was to become acquainted with the cultural elements in health-related videos, since they are information transfer facilitators. Studies on the use of health-related information in Brazil, the strength of images in individuals' cognition process and the need to put conveyed information into context served as the basis for analyzing the finalists among videos at the Third Health-Related Video Show, promoted by the Oswaldo Cruz Foundation (Fiocruz) and held in Rio de Janeiro in 1998. By observing some of the technical data on these videos, it was possible to identify the cultural setting within which they were produced. The cultural diversity present in communication actions within all spheres, including health promotion and disease prevention, is an essential element for social progress.
Communication; Videos; Health; Culture