This study analyzed the soap opera “O caminho do meio” (The Middle Way) as a food and nutritional education strategy and its relation with inventive learning and the production of new modes of subjectivation. We conducted a qualitative study with 15 people who eat at a “popular restaurant” involving the following: (1) Watching the soap opera “O caminho do meio”, which lasts 46 minutes; and (2) Individual interviews administered using a previously prepared guide. Three thematic categories emerged after recording, transcribing and analyzing the content of the interviews: (1) “The soap opera and the life experiences of the respondents”; (2) “The soap opera: scenes, characters and message”; and (3) “New perceptions and trends related to eating and lifestyle. The experimentation with the soap opera stimulated inventive learning and the production of new modes of subjectivation.
Keywords
Food and nutritional education; Qualitative research; Aesthetic experience; Soap opera; Health policy