The projects of rural establishments make possible the access of land; however the families seated still have difficulties when trying to remove your support from the land. One of the alternatives to minimize this problem and to make possible your permanence in the countryside has been the transformation of the surplus of the family production in products agroindustrialized. Inside of this context, the objectives of this work were to qualify small rural producers to do the agroindustrialization of the victuals in the rural establishments Guaicurus and Santa Lúcia, located surround of the Parque Nacional da Serra da Bodoquena, Bonito/MS, and to insert the women in this process of improvement of these products. This works was done in the period between April, 2004 and February, 2005. In that period 2682 pots were produced, of those 2000 they were sold and 682 are consigned at craft stores, restaurants, supermarkets, hotels and gas station. That commercialization has been generating socio-economics won and at the same time generates a productive model more appropriate for the environmental that reducing the pressure on the Park.
Rural establishments; agroindustrialization; tourism; Bonito/MS
