Abstract:
The industrial district is important for economic and social, local and regional development, while territorial marketing is relevant to the implementation of entrepreneurship and development actions. Considering the potential of industries, the demands of Corede Noroeste Colonial, in Rio Grande do Sul, and the industrial districts and territorial marketing as a theoretical-conceptual basis, the objective of this work was to identify, understand and analyze the limitations and opportunities of industrial areas of this region, given its context, articulations and dynamics of entrepreneurship and development, in the light of territorial marketing strategies. We conducted interviews with public agents and business managers in the industrial areas of this location. There was an expansion of the market of industries, diversity of products and services, as well as awareness of those involved regarding the relevance of interaction and cooperation between actors and of innovation processes for the development of these areas. There were, however, demands regarding the entrepreneurial vision of the actors, regularization of areas, infrastructure, logistics, and resources, factors that compromise entrepreneurship and local development. We concluded that such aspects demand territorial marketing strategies to strengthen cooperation between public and private agents, contributing to raise funds and develop territorial dynamics through effective actions of governance, entrepreneurship, and innovation.
Keywords:
industrial areas; marketing; territorial development