Advantages and opportunism relationship between associated and dairy cooperative

Abstract:

The aim of this study was to identify the advantages of the farmer's point of view / supplier that interfere in the decision making regarding the marketing of milk for a dairy cooperative, to the detriment of other processing companies, checking opportunistic behavior in transactions. Apart from the price, it was possible to identify the cooperative advantages focus on the provision of services such as technical assistance and rewards, as the return of the financial results and discounts on investments in genetics.

Keywords:
supply chain; providers; attributes of transactions