Abstract
The objective of this research was to analyze the potentialities of Mel do Pantanal (Honey from Pantanal), considering the social and solidarity economy, in Corumbá, MS. The nomenclature “Mel do Pantanal” refers itself to the Geographical Indication (GI) and can be used as a great differential brand for the territory. Research was carried out that identified three realities in the production of honey in Corumbá, MS. The research is characterized as exploratory and descriptive, with a qualitative approach based on a case study (Honey from Pantanal) and three units of analysis: the realities in the production, processing and commercialization of the honey produced in the Pantanal of Corumbá, MS. Data collection involved interviews with producers; for data processing, content analysis was used. The results showed the differences between the realities in terms of appropriation of the GI; production, processing, and commercialization; packaging characteristics; relationship with tourism/tourist and environment. The final considerations present the potential for developing the social and solidarity economy based on governance, self-regulation, collective management, and environmental relations.
Keywords
solidarity economy; Pantanal region; honey production