How tourists from countries of the Bioceanic Highroad Crossing “see” the tourist attractions of Bonito, MS, Brazil: an analysis based on netnography principles

Abstract:

This study aims to understand how tourists from Paraguay, Argentina and Chile “see” the attributes of the tourist attractions of Bonito, MS, Brazil, an important tourist destination in the influence area of the Bioceanic Highroad Crossing. Therefore, a netnographic research was carried out, using the Iramuteq software. It was verified that the tourists value the attributes related to the environment, corroborating the emphasis of Bonito, MS in activities related to ecotourism.

Keywords:
Bioceanic Route; tourism; Bonito/MS/Brazil; netnography; Iramuteq