The main challenge to program marketing strategies in a rural community of settlers drove us to the exploration of this study with the purpose of checking the strength of people’s survival in screen, where and in what market niche they better fall into as a distinct empirical existing and latent knowledge. Trying to set a view towards sustainability via four aspects: environmental, economic, social and political. Detect the marketing strategies practiced by the rural Conquista settlement regarding their main source of income - the production of milk.
Nesting; Milk; Rural Marketing
