Abstract:
The goal is to show that innovation is possible in traditional activities aiming local development. It was analyzed the case study of the cooking in the local productive arrangement of tourism Lagoas e Mares do Sul by doing the revision of the literature and interviews with members of the arrangement. The promotion of a gastronomic event led to an important innovation in feeding services. It is possible to innovate in activities with strong roots, preserving its traditional characteristics.
Key words:
Local development; Innovation; Traditional activities.