To explain the 'Higgs Boson with apples'

Attracting public attention is a challenge for Science e Technology Journalism, specially in print media, because the public is often satured within formation. In order to make scientific news clear and close to readers, we propose in this paper the use of edutainment, a mixture of education and entertainment, looking for science really becomes a social good. After studying his resource in previous investigations applied to Chilean newspapers, we propose here a qualitative methodological strategy to analyze the use of edutainment in Science e Technology press. To do so, we describe categories about visual and textual content, that address the design, textual strategies and interactivity.

Edutainment; Press-Science; Technology; Printjournalism; News