Abstract
This paper presents a reflective mapping about conceptions and consumption practices of Brazilian young activists that assume critical or alternative postures to the mediatic societies and capitalism. The qualitative-based methodology was comprised of surveys and in-depth interviews. With this approach the youngsters’ narratives assume centrality, putting these activists in the condition of subjects of enunciation. Thus, we intended to create visibility to the reflective strategies used by them in the presentation of their lived experiences and the readings they articulate on consumption and consumerism. Out of this multi-vocal map emerges the marks of a critical dialogue that constantly negotiates with narratives of the capital, especially in the corollary of neoliberal entrepreneurial base, clearly responding to the mediatic and technologic scene they are inserted in.
Keywords
Activism; Youth; Consumption; Communication; Media