Based on Quéré's event approach, on Gusfield's concept of public problem and framing in Goffman, the article analyzes the emergence and actions of the It Was No Accident movement. It specifically concerns the development of a campaign, enhanced by social media, to present Brazil's national congress with a proposed law based on a popular initiative, which would modify the country's transit code and toughen sentences for those who drink and drive. It analyzes the content of journalistic articles published in electronic and digital media, as well as comments posed on the blog of the group and on its Facebook page. The analysis shows how the definition of a problem-situation conditions the proposed treatment.
Communication and mobilization; The Não Foi Acidente [It Was No Accident] movement; Drinking and Driving; Public Problem; Event