"Wonderful city", "cultural capital", Rio de Janeiro is an icon of Brazil in a series of speeches, among them the touristic one. Many postcards of the city show pictures that explore the image of the women body in the beaches of Rio and show it as the image of the city. From the analysis of an election of examples of this media the aim of this work is to study the relationship between the body and urban space in the construction of the imaginary about the city of Rio de Janeiro. Among the results of the study, we can find an imaginary that reinforces the old "cliché" where Rio de Janeiro and its inhabitants are presented as having a sensual, warm and festive nature.
Communication; Imaginary; Body; Postcards; Tourism