The subject of this article are the various campaigns undertaken by the pioneers of radio in Brazil in the 1920s. The investigation is based on bibliographical and documentary research. Through analysis of sources, the goal is to identify strategies for promoting the concept of radio, disputes and alliances that permeated the deployment process of broadcasting in the country. The study of these collective protests movements allows us to conclude that the development of broadcasting was a plural process, resulting intellectual ferment that saw the radio as an important Communication artifact for the development of the nation.
Radio; Radio culture; Pioneers; Campaigns; History