Sant Jordi Festival at the Vanguardia newspaper

Travancas, Isabel; Scherer, Marta

doi:10.1590/1809-5844201837

Abstract

The purpose of this article is to analyze the Spanish press coverage of Sant Jordi Festival, linked to the patron saint of Catalonia. This festival is held every year on April 23rd, in Barcelona, Catalonia, Spain. For that, the Spanish newspaper La Vanguardia, edition of April 23rd, 2017, was studied. It is a tabloid established in 1881 with about 50 pages per edition, and two daily editions, in Catalan and in Castilian. It has an average circulation of 220.000 copies. The analysis showed the great importance and magnitude of the popular festival, either by the number of pages of the issue analyzed - more than 100 - or by the fact that it was the central theme of the newspaper on that day. What we seek with this theoretical reflection is to understand the meaning of Sant Jordi Festival from its media representation. When comparing this publication with authors who study the press, it can be perceived that there is a consensus that Sant Jordi Festival is a Catalan cultural landmark.

Keywords
Press; Sant Jordi Festival; La Vanguardia; book

[1] Associate Professor of the Postgraduate Program in Communication and Culture of the School of Communication of UFRJ. Master in Social Anthropology from PPGAS of the National Museum-UFRJ and PhD in Comparative Literature from UERJ. Post-Doctorate at PPGAS of the National Museum-UFRJ (2004), Autonomous University of Barcelona (2013) and Open University of Catalonia (2017-2018). Author of the books: “O mundo dos jornalistas” (1993), “O livro no jornal” (2001) e “Juventude e televisão” (2007). She organized several collections such as: “Antropologia e comunicação” (2003) with Patrícia Farias, “Arquivos pessoais: reflexões multidisciplinares e experiências de pesquisa” (2013) with Joëlle Rouchou and Luciana Heymann and “Antropologia da comunicação de massa” (2016) with Sylvia Walnut. She is a member of the CIEC research group - Interdisciplinary Coordination of Contemporary Studies - since 2010. Her areas of interest and research are: journalism, literature, television, reading, correspondence, ethnography of communication and digital. She is currently developing the research: “Correspondência amorosa em tempos digitais”. E-mail: isabeltravancas@gmail.com.

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Sant Jordi Festival at the Vanguardia newspaper

Abstract