The objective of this paper is to analyze the process of spectacularization of the figure of Chico Xavier and of the Spiritist doctrine in the mediatic narrative Chico Xavier, by Daniel Filho. The methodology is a bibliographic research and a description and analysis of the movie excerpts, where are observed, from the transcript of the speeches and the identification of frames, the mechanisms used in the insertion of Chico Xavier and of the Spiritist doctrine in the sphere of the mediatic spectacle. Based on the articulation between the theoretical foundations and the reflections resulting from the analysis, we see the consolidation of the representation of Chico Xavier as an olympian hero of the contemporaneous mass culture.
Chico Xavier; Cultural industry; Celebrities; Spectacle; Spectacularization
