The present article approaches, according to our hypothesis, the Yellow journalism, characterized by the use of entertainment by Veja magazine in reporting the episodes of the student movement - the main movement engaged in the fight against dictatorship - since 1968. We made bibliographic research and a comparative study about the approach of 1998 and 2008's editions. During the celebrations of this unique year, our conclusion is that Veja relies more and more on sensationalist elements in order to stain the image of the student movement, which corroborates the view of the culture industry and the society of the spectacle, which focus on the production of a "democratic" youth, i.e., a group that aims at economic success through the right to consume and the maintenance of the current political system.
Veja; Student movement; Society of the spectacle; Culture industry