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“Work forever. And without drama”: neoliberalism and dystopian pedagogical constructions in Exame

Abstract

Understanding the discourse of the media, their circulation in contemporary society and the different managements that occur as a result of them, we analyze the discursive construction around the theme of work nowadays, which shows the winds of neo-liberalism. The empirical analysis is made up of two editions of Exame magazine, a business and economics publication that develops narratives about this doctrine on a monthly basis. Using theoretical and methodological presumptions from Foucault’s archeology, we can understand the discourse as a practice with historical conditioners that is permeated with relations of knowledge and power. The results show the discourses on work found in the magazine constitute social practices that produce meaning, sociability and subjectivities.

Keywords
Media Discourse; Work; Exame magazine; Sociability; Neoliberalism

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