This article presents the main results of the research "The paradigms of media coverage of environmental policy " which aimed to outline the central features of stories on topics directly related to politics Brazil's environmental. The work was theoretically supported the historic rescue of scientific paradigms and the concept of environment, which was later supplemented by systematic content analysis with quantitative and qualitative approach, the publications circulated in the newspaper O Estado de S. Paulo during the year 2007. Upon evaluation, the environmental coverage is intense and constant, but reproduces anthropocentric paradigms, positivist, does not cover the entire environment, in addition to reiterating a view of economist and utilitarian nature.
Paradigms; Environment; Journalism; O Estado de S.Paulo; Science Communication