Mapping of audiences for academic web archiving initiatives

Abstract

This study presents the potential network of strategic audiences of the Federal University of Rio Grande do Sul, aiming to promote web archiving initiatives in the academic field. It considered the relational environment projected from the Higher Administrative Bodies and the Graduate Program in Communication of the Faculty of Library Science and Communication of this University. As a reference, we have observed the initiatives implemented and the organizational structures of Columbia University and Harvard University. The methodology encompassed bibliographical, documentary and content research. The understanding about audiences came from the approaches of logical conceptualization, power and communication. The study concluded that organizational actors influence at different levels within institutional structures, each according to their responsibilities. The larger the number of archived collections, the greater the network of audiences involved, of their different subjects depend financial, infrastructure, technological, legal and other support.

Keywords
Web archiving; Web archive; Mapping audiences; Public Relations; Public profile