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A national utopia in commercial production: the case of Historia da Literatura Brasileira radio program (1952-1954)

Abstract

The following article seeks to study the radio program “História da Literatura Brasileira” (“Historyof Brazilian Literature” - HLB), produced by Osvaldo Moles, and broadcasted between the years 1952-1954. Part of the so-called “golden age” of the radio in Brazil, the program appears to successfully encompass the two models that have marked the history of broadcasting: the civilizatory-educative proposal, through the discussion of a national literary canon, and the commercial orientation, expressed in the audience and critical success achieved by the program. Therefore, an accomplishment such as HLB evidence the complexity of the radio universe, and its constitution as an environment of multiform and polysemic production. In this paper, we seek to reflect upon the significances contained in the massification of the Program’s themes, broaching aspects such as the national identity and Brazilian culture, and the interests and disputes behind the (re)production of these debates.

Keywords
History of Radio; História da Literatura Brasileira ; Radio-Communication; Mass-Culture; Osvaldo Moles

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