The text presents an overview of the current state of Facebook social networking service, based on information available on the web, besides the basic thesis of text, the architecture in the design of this social networking service has been central to its success. On the other hand it makes the case of constructive power of social life, so his own niche as a new civilization. After, propose a reading of the phenomenon from the perspective of the research programm in Communicatinos Engenieering. Facebook is an example of the power of construction and possible social organization in cyberspace. At the end, points to what is happening in the relationship between social construction in cyberspace, the case of social networking services and its constructive power, and public policies by the state, particularly the Mexican state. Outlining the case for promoting culture from public policy to the emergence of Facebook and other social networking services. The state apparatus is out of the new movement of public space on the internet.
Cyberspace; Social networking services; Facebook; Cultural policy; Social Communication Engineering; Presentación