Abstract
Based not only on the survey of the traditional media and socioeconomic data on the territory, but also field observations, informal conversations and semi-structured interviews (conducted with leaders, residents, authorities, producers and frequenters), in this article it was sought to make an analysis of the socioeconomic and cultural situation after the gentrification of the Port Area. It is worth mentioning that this area was once considered an emblematic and strategic locality of the project that sought to convert the city of Rio into a creative city. In recent years, in this area, it has been possible to identify dynamics of articulation and tension between investments that aim to promote spectacular mega-events and small cultural events that traditionally occurred in this locality organized by the actors through social networks. This balance, which highlights the value of live music as a richness that can bring socioeconomic benefits to the Port Area and to Rio, aims to assess the deepening of the country’s economic crisis over this territory: with the recession (particularly of the state of Rio de Janeiro) and the public policies developed, this area has suffered a process of loss of vitality, casting doubt on the future of the project of conversion of this metropolis into a creative city.
Keywords
Communication; Culture; Creative cities; Music; Public policies