Abstract
This article proposes to analyze, based on the concepts of convergence culture and transmedia narrative, and through authors such as Jenkins (2009, 2011), Shirky (2011), Scolari (2013) and Martino (2010, 2014), how Panelinha’s universe, created by the chef Rita Lobo, occupies space on the web. The culinary will be seen as a culture, through authors such as Montanari (2013), Oliveira (2013) and Asheley et al (2004). The methodology used is content analysis, based on Bardin (2011) and digital methods (ROGERS, 2013). As a result of this research, we emphasize the construction of network publications in different social media and the perception of strategies that range from stimulating interactivity to branded content.
Keywords
Social media; Gastronomy; Transmedia Narrative; Rita Lobo; Digital Methods