The ghostly social network site: how Snapchat is being appropriated for journalistic content circulation¹

Abstract

This article aims to discuss how journalistic vehicles are appropriating the Social Network Site (SNS) Snapchat in order to circulate news content. The methodology of this descriptive-analytical study consists on a combination of quantitative and qualitative techniques (literature review, data collection, description and analysis). The research considered the posts published on Snapchat by the profiles of the newspaper The Washington Post and the news portal UOL between June 22^nd and July 5^th 2016, and is based on the notions of Social Network Sites (BOYD; ELLISON, 2007, 2013; RECUERO, 2009) and Snapchat appropriations by journalism (BRADSHAW, 2016). Given the categories of analyses (periodicity, length, narrative modality and format), we noticed similarities and peculiarities in the content published in the Stories section. We conclude that Snapchat is a tool with a lot of narrative potential, capable of attracting new audience.

Keywords
Journalism; Digital Journalism; Circulation; Social Network Site; Snapchat