We study in this paper the travel time value for clandestine and regular transport. The theoretical basis is the time allocation model from Becker (1965) extending to the empirical framework proposed by Tuong and Hensher (1985a), incorporating the individuals idiosyncrasies in the estimation by an empirical approach to random parameters such as proposed by Train (1998) and Revelt and Train (1999). In despite of the structured model like Becker (1965) and DeSerpa (1971) or unstructured model like McFadden has been a applicable result the structural functional form of Tuong and Hensher is not applicable for the study. Simulating a reduction in one minute the travel time of the regular transport and using the travel time value from McFadden model we conclude that there may be a reduction in clandestine demand transport and a monetary return to Ceará society on the order of a hundred thousand dollars.
value of travel time; random parameters logit; bayesian estimation; passengers transport