The present work is oriented by the hypothesis that Guy Debord's reflection on language and criticism of the commodity fetishism are inseparable aspects of a single and same point of departure of the criticism of "the society of the spectacle", centred on the criticism of language and commodity-form. Debord sets his view on a transition, concerning the horizon of the aesthetic and social reflection on language, from the concept of expression to that of communication or dialogue. He seeks to compile, maintain and surpass the critical characteristic of uncommunicative expression (and, therefore, refractory to the pseudo communication of the bourgeois society), as it was conceived and experienced by modern art and the vanguards of the beginning of the 20th century, formulating the social critical perspective of direct communication.
Reification; Language; Expression; Communication