Abstract
The concept of journalistic relevance is underdeveloped in the journalism studies, as with the profession itself. It is still an unapparent measure concerning the criteria to decide if a story becomes news, and how important that story might be. Normally, “news values” (defined here as criteria of relevance) are explored in the literature of this field within a descriptive perspective that describes and shows how they are used; however, it does not go into the merit of the fundamentals that make a fact important, nor does it describe the methods used to initiate such assessment. Thereupon, this article proposes: 1) an applied definition to the concept that supplements the contribution of descriptive and conceptual works (as an applied research proposal in the Journalism), aligned with Sperber and Wilson’s relevance definition (2005); 2) a submission of what the basis for the relevance of journalism is: the audience expectations; and 3) a summary of the relevance parameters, known as relevance assessment process.
Keywords:
Relevance; Journalism; News Values; Applied Research