In this paper, taking as presupposition the idea that referenciation is a discursive process carried out during the construction of the text (MONDADA; DUBOIS, 2003; KOCH, 2005; MARCUSCHI, 2008), and also the understanding that discourse genres, according to their rhetorical and situational particularities, exert constraints for the referential processes, we aimed to analyze some peculiarities of the construction process of objects of discourse in posts produced in the fake profiles of Twitter, characterized by assuming the discursive logic of a celebrity and seeking to provoke fun and humor to the Internet users. The corpus is composed of a set of examples of posts that circulated in fake profiles parodying Brazilian celebrities and were chosen according to the more evident incidence of referential construction. As a result we can say that fake both offers the perspective for the construction of objects of discourse mentioned in posts and is itself tributary of such a construction.
Referenciation; Object of discourse; Fake profile of Twitter