The Discursive Narcissism: “Me to Myself”

Abstract

In this paper, the objective is to sustain the hypothesis where the discourse is sometimes guided by a narcissistic functioning. It would simulate cordiality and flexibility, though not always, when, ultimately, it only aspires, strives hard to maintain itself in a personal mirroring to avoid controversy and revision. The corpus consists of some memes taken from Facebook posts. For this study, as a theoretical basis, we use assumptions of the French Discourse Analysis, some discussions mobilized in the Linguistic Pragmatics and, especially, Freud’s theorization on the narcissistic desire of the individual in transforming the world into a mirror for self-reflection.

Keywords:
Discourse; Facebook; Memes; Narcissism; Me to Myself