Abstract:
The present study aims to conduct a rhetoric argumentative comparative analysis between two newspaper reports, publicized in two different communication means, that publish and disclose the same scientific research. We intend to identify the various argumentative strategies used on both reports in the characterization of the contemporaneous woman, making use of the three rhetorical proofs - ethos, pathos and logos – in the wake of the studies developed by Amossy (2005AMOSSY, Ruth (Org.). Imagens de si no discurso. São Paulo: Contexto, 2005., 2011)AMOSSY, Ruth. Argumentação e análise do discurso. Perspectivas teóricas e recortes disciplinares. EID&A – Revista Eletrônica de Estudos Integrados em Discurso e Argumentação, Ilhéus, n. 1, p. 129-144, nov. 2011., Charaudeau (2008)CHARAUDEAU, Patrick. Discurso político. São Paulo: Contexto, 2008. and Galinari (2012GALINARI, Melliandro. Sobre ethos e AD: tour teórico, críticas, terminologias. Delta – Documentação de Estudos em Linguística Teórica e Aplicada, São Paulo, v. 28, n. 1, 2012., 2014)GALINARI, Melliandro. Logos, ethos e pathos: “três lados” da mesma moeda. Alfa – Revista de Linguística, São Paulo, v. 58, n. 2, p. 257-285, 2014.. It's also intended to relate this discursive ethos to the concept of backlash, such as used by Faludi (2001)FALUDI, Susan. Backlash: contra-ataque na guerra não declarada contra as mulheres. Rio de Janeiro: Rocco, 2001.. Within such conception, backlash is understood as a reactionary speech against the female emancipation arisen in the last decades. The analyses featured in the present article derive from an excerpt of our master's dissertation.
Keywords:
discursive ethos; backlash; argumentative strategies