Abstract
Beyond its economic-productive aspect, agribusiness is a socio-cultural and political phenomenon. Although it is not a homogeneous sector (as evidenced by its internal sectorial conflicts), it nevertheless mobilizes a common image based on the figure of the productive rural producer. By analysing its relationship with the State, through the official dimension of its discourse and the perspective of some leaders in the sector, it is possible to see that agribusiness’ cultural hegemony and political pragmatism aim to control the State apparatus as a necessary condition for the legal and social legitimization of its discourse in and about the Brazilian rural milieu, often without excluding the intention of reaching society as a whole.
Keywords:
Agribusiness; State; Discourse; Hegemony