This article intends to evaluate the spatial consequences of the ambitious cultural policy developed by the city of Paulínia (SP) in 2006 and the dilemmas of its growth after 2012. More precisely, I chose to analyze the challenges of creating a film industry in Paulínia. In order to do so, I used the concept of cultural industry as seen in Scott & Power (2004)POWER, D.; SCOTT, A.J. Cultural industries and the production of culture. London: Routledge, 2004. 384p., which could be synthesize as a strategy promoted by public and private agents to create at the same time an economy capable of carrying culture values as much as a culture that gains economic value. A cultural industry could promote an economic ativity capable of benefit itself from social life and use of unending resources. Besides, a cultural industry counts on fast growing consumer markets. As a result, I hope to contribute to the Brazilian Cultural Geography as I present a discussion that promote the convergence of arguments found in economics and cultural theories, in opposition to what Geography traditionally did.
Cultural Industry; Cinema; Paulínia; Territorialization