ANALYSIS OF LOCAL ADVANTAGES IN THE MAIN CEREAL BAR INDUSTRIES OF THE STATE OF SAO PAULO

ANÁLISE DAS VANTAGENS LOCACIONAIS NAS PRINCIPAIS INDÚSTRIAS DE BARRAS DE CEREAIS DO ESTADO DE SÃO PAULO

ANÁLISIS DE LAS VENTAJAS LOCALES EN LAS PRINCIPALES INDUSTRIAS DE BARRAS DE CEREALES DEL ESTADO DE SÃO PAULO

Abstract

The state of São Paulo is home to an articulated network of local advantages (services, technologies, transportation, labor, and markets) responsible for attracting the main Brazilian production of cereal bars. This plot is based on an urban network with metropolises, large and medium-sized cities that are holders of large population contingents, which still represent important markets. To understand the search for these attractive spaces, the article investigated the locational factors of the main cereal industries in the state of São Paulo. Therefore, the following methodological procedures were adopted: a) literature review based on classical and contemporary authors in the subject; b) documentary and statistical survey; c) field research. In the domestic market, it was found that there are few, but large industries, that hegemonically dominate the production of cereal bars. In the case of the present research, the following industries were investigated: Kobber Alimentos Ltda. (Diadema), Nestle do Brasil Bebidas e Alimentos Ltda. (Caçapava) and Trio Alimentos Ltda. (Sorocaba). The cities above contemplate the spatial cutting of the research, having as a time frame the last two decades (2000 to 2020). This qualitative and semi-structured research is based on Santos (1996), who highlighted the importance of form-content and how this relationship dialectically influences space.

Keywords: Local advantages; Manufacture Deconcentration; Cereal Bar Industry; State of São Paulo