The objective of this research was to identify what are the skills required to perform the sports management. Were submitted to a semi-structured interview twelve managers of gyms in the city of São Paulo. The responses confirm that management skills can be classified into the categories of knowledge, skills and attitudes and the search results forwarded to the indicators in these three categories: seven on Knowledge Management (People, Finance, Sales Expertise about the various areas of academia, Marketing, Administrative Skills, Planning), nine on Skills (Leadership, Interpersonal Relationships, Composing the Marketing Mix, Vision Systemic Learn to delegate, Moderation, Mediation, Participatory Management, Strategy) and sixteen on Attitudes (Focus Client, Management, Search of Knowledge, Empathy, Responsiveness, Plan, Focus on Results, Be guided by the Mission and Institutional Values, Vision, Posture Training, Ability to restructure work, Administer, Innovate, Meet People, Optimize capacity, Promote the gym).
Sports Management; Skills; Training; Sports Academies