Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resort

Alano, Guilherme Faria; Costa, Newton Carneiro Affonso Da; Campara, Jéssica Pulino

doi:10.1590/0103-6351/4218

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Artigos • Nova econ. 29 (2) • May-Aug 2019 • https://doi.org/10.1590/0103-6351/4218 copy

Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resort

Authorship SCIMAGO INSTITUTIONS RANKINGS

Abstract

The purpose of this study is to observe whether the peak-end rule and duration neglect are checked on guests of a leisure hotel, examining whether clients demonstrate the biases found in the behavioral economics literature. The experiment was conducted with 39 guests from a resort located in Florianopolis, Brazil, during the summer and fall of 2015. The main results revealed that peak-end rule is not fully conﬁrmed, since only the peak was shown to be signiﬁcant in determining overall satisfaction. Regarding the negligence with respect to time, it is conﬁrmed that the duration of the event has no correlation with this ﬁnal evaluation.

Keywords:
peak-end rule; duration neglect; behavioral economics; ﬁeld experiment

Participante	Dia 1	Dia 2	Dia 3	Dia 4	Dia 5	Dia 6	Dia 7	Dia 8	Dia 9	Dia 10	Final
1	6-5-10	5-7-10	7-5-10	8-8-10	8-8-10						8-6
2	8-8-9	8-9-9	9-9-9	9-9-9	9-9-9						9-8
3	7-7-8	6-8-8	6-6-6	7-6-7							7-7
4	8-8-8	8-8-8	7-8-9	6-6-6	7-8-7	9-9-9	8-9-7	8-8-7			8-8
5	10-10-10	9-9-10	9-9-10	10-9-8	10-10-10	9-9-9	8-9-8	8-8-8	9-9-9	8-9-8	10-6
6	9-8-9	10-9-9	9-9-8	8-8-8	9-8-8	9-9-8					9-7
7	6-8-10	9-9-8	9-9-7	9-9-8	8-8-7	8-8-7					7-7
8	9-9-9	9-9-9	9-9-9	9-9-10	9-9-8						9-7
9	8-7-7	9-9-7	10-9-8	7-7-8	7-8-8	9-8-8					9-8
10	7-7-7	7-8-7	8-7-7	9-8-8	7-9-8	7-7-8	7-8-7				8-8
11	7-6-6	7-7-7	8-8-7								8-7
12	10-10-10	10-8-8	7-6-10								10-5
13	7-7-7	7-7-7	7-7-7								8-7
14	10-10-10	10-10-10	9-9-9								9-9
15	10-10-9	10-10-9	8-8-8								10-9
16	6-3-8	6-8-8	7-8-8								8-7
17	9-10-10	9-9-10	8-10-10								10-6
18	7-5-6	7-7-7	7-7-7								7-7
19	7-6-7	7-8-8	9-8-8								9-5
20	9-5-10	9-9-10	8-7-9								8-8
21	7-8-6	8-9-9	9-9-9								8-7
22	8-5-8	10-8-7	10-10-9								10-6
23	7-6-7	8-8-7	8-8-8								9-8
24	8-7-7	6-6-7	8-8-7								8-8
25	8-7-9	7-7-8	9-8-8								9-5
26	6-6-7	7-7-7	7-8-7								7-7
27	6-6-7	6-6-7	7-7-7								8- 6

Avaliação	Média	Desvio padrão
Pico-fim momentâneo	8,36	0,14

	Coeficiente	Std. Erro	t	Significância
Constante	1,847	1,375	1,343	0,192
Pico	0,660	0,172	3,827	0,001
Fim	0,171	0,162	1,058	0,301
Tempo	-0,084	0,078	-1,082	0,290
R-quadrado	0,457
Teste F	8,578
Sig.	0,000

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[1] Guilherme Faria Alano - guilhermefalano@hotmail.com. Universidade Federal de Santa Catarina. ORCID: https://orcid.org/0000-0003-0613-1477.