The analysis of the 2010 Presidential elections shows a divided electorate by regions, following the Brazilian map of inequality. The main campaign issues were the continuity of President Lula and the social programs. This article investigates the relationship between social programs and voter decision, and the role of region as a variable of explanation. The analysis is based on the CSES-ESEB2010 data.
presidential elective; social programs; regional vote; CSES-ESEB2010
