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Fotoetnografia: a união da fotografia com a etnografia no descortinamento dos não ditos organizacionais

The paper aims at discussing the use of photoethnography in managerial/organizational researches, putting under the spot the interactions between Visual Anthropology and Management. Photography is presented as a semiological resource of connotation and denotation, and some considerations are made about the ethnographic doings. Afterwards, the results of an anthropological research using photo ethnography are presented. As a consequence of the preceding, a discussion is made about the researches and debates concerning the use of the photographic language in organizational studies. Finally, it is proposed that, as it has sufficient punch, photo ethnography be used as a means to capture the affective aspects subjacent to the organizational universe.


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