The role of stakeholders in Solomon’s Temple: an exploratory study

Bazanini, Roberto; Giglio, Ernesto Michelângelo

doi:10.1590/1984-9240837

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Articles • Organ. Soc. 24 (83) • Oct-Dec 2017 • https://doi.org/10.1590/1984-9240837 copy

The role of stakeholders in Solomon’s Temple: an exploratory study

O papel dos stakeholders no Templo de Salomão: um estudo exploratório

Authorship SCIMAGO INSTITUTIONS RANKINGS

Abstract

This paper aims to describe the role of stakeholders in the symbolic goods market of religion. Drawing on qualitative research, and based on the salience model of stakeholders, the objective is to analyze the importance of Solomon’s Temple megachurch to the Universal Church of the Kingdom of God (UCKG) as a competitive factor in the market of religious goods and services for achieving a competitive advantage. The findings show that the respondents’ perception indicates that the construction of megachurches provides a competitive advantage if the stakeholders are identified and continuously monitored because of the attributes of power, legitimacy and urgency. The contribution of the study is a discussion on the relevance of the applicability of stakeholder theory in the symbolic goods market of religion from the perspective of network relationships with other stakeholders.

Keywords
Stakeholder theory; Network relationships; Marketing strategies; Megachurches

Members	Name	Priest	Localization
230,000	Yoido Full Gospel	Uninformed	Seoul - South Korea
75,000	Deeper Christian Life Ministry	Willian Kumuyi	Lagos - Nigeria
60,000	Faith Church	Sando Nemeth	Budapest - Hungary
60,000	Mision Carismatica Internacional	Cesar Castellanos	Bogota - Colombia
60,000	Pyungkang Cheil	Abraham Park Yook-Sik	Seoul - South Korea
50,000	Living Faith	David Oyedepo	Lagos - Nigeria
50,000	Yeshu Debar	Rajendra B. Lal	Allahabad - India
50,000	New Life	S. Joseph	Bombay - India
50,000	Nambu Gospel Church	Uninformed	Anyang - South Korea
45,000	Catedral Evangelica de Santiago	Eduardo D. Castro	Santiago - Chile

Stakeholders	Power	Legitimacy	Urgency	Classification
Federal Government	X	X	X	Definitive stakeholder
Evangelical Block	X	X	X	Definitive stakeholder
Hierarchy Members	X	X	X	Definitive stakeholder
Allied media		X		Arbitrary stakeholder
Opposing media	X		X	Dangerous stakeholder
Concurrent/detractors	X		X	Dangerous stakeholder
Former allies/ competitors	X		X	Dangerous stakeholder
Faithful		X		Dependent stakeholder

Escola de Administração da Universidade Federal da Bahia Av. Reitor Miguel Calmon, s/n 3o. sala 29, 41110-903 Salvador-BA Brasil, Tel.: (55 71) 3283-7344, Fax.:(55 71) 3283-7667 - Salvador - BA - Brazil
E-mail: revistaoes@ufba.br

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[1] Source: Gospel Mais (2012)GOSPEL MAIS. Estudo sobre megatemplos evangélicos lista as grandes igrejas do mundo; confira as dez maiores. 15 Feb. 2012. Available at: <http://noticias.gospelmais.com.br/estudo-mega-templos-evangelicos-lista-grandes-igrejas-mundo-30631.html>. Last accessed on: 19 Sept. 2017.
http://noticias.gospelmais.com.br/estudo... .

1.	All organizations of symbolic goods are in a constant struggle for the conquest of the consumer's mind;
2.	What an organization gains in membership represents losses to competitors;
3.	As the behavior of the consumer of these goods tends to be irrational, it is quite common to use subliminal techniques;
4.	By virtue of the very cannibalism of the market, the option to extinguish the competition is often the only way to survival.

1.	Who are the main agents involved in the present activities of Solomon's Temple?
2.	How can the attributes of power, legitimacy and urgency be assigned?
3.	From this group, which stakeholders must be more closely monitored by the leaders responsible for the megachurches?
4.	Within the network of relationships that permeates Solomon's Temple, what are the strengths and weaknesses of the members of the UCKG hierarchy?
5.	How can the construction of Solomon's Temple generate a market advantage for the sale of religious goods?

1 -	The people worship physical spaces rather than the house of God.
2 -	There will be pilgrimages as if it was a sacred place.
3 -	One more incitement of the Brazilian religious market will be created.
4 -	To return to worshiping the old testament is a regression of the Christian faith.
5 -	In spite of the statement "Done for God's glory", Solomon's Temple will not serve a poor person, a widow, a person in need, outcasts and orphans, but rather the people who will serve the temple and pay its expenses.
6 -	God is not in temples built by human hands, but lives in people through his Spirit. Christians are the true temple of the Spirit of God.
7 -	The work will hold the tombs of the family of the organization leader, Edir Macedo.

High interest / importance, high influence. Financiers and donors, members of the hierarchy, the Evangelical Block, Detractor Groups are effective stakeholders for the success of Solomon's Temple.	Low interest / importance, high influence. The federal government, together with the media and the opposition media can have an affect on Solomon Temple's activities, but these are not their priorities. These stakeholders may constitute hazards and obstacles.
High interest/ importance, low influence. The faithful need special initiatives for their interests to be protected.	Low interest/ no importance, low influence. The curious and apathetic towards religious activities.