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Contribution of the critical discourse analysis in Norman Fairclough beyond its use as a method: a new perspective on organizations

Abstract

Several current theoretical approaches have focused on the study of linguistic elements such as discourse and communication in the process of constructing organizations. However, these approaches are based on nominalist and deterministic perspectives, considering that discourses, or even communicational processes generate the organizations themselves, ignoring that such linguistic elements do not have an independent and arbitrary existence in relation to social and material conditions, but represent, realize and strengthen social structures, such as classes and the market. In this essay, I argue that the social theory of discourse present in the theoretical-methodological approach of critical discourse analysis (CDA) in Norman Fairclough, usually applied in Organizational Studies as a methodological tool, can offer a new perspective to understand the construction of organizations.

Keywords:
Critical Discourse Analysis; Dialectic of Discourse; Organization

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