The aim of this article is to analyze the structure of the dyadics relations between buyers and salespersons, with an example in the residential real estate business on the city of São Paulo and propose a model of value strategy, utilizing the concepts of relationship in strategy and networks. The model proposed follows the reasoning of consumption in phases, with the preceding variables- expectations and social representations, the present variables- confidence, sharing and interdependence, and the variables of exit - satisfaction indicators and continuity of the dyadic. The real estate constitutes an excellent field of research, since it presents characteristics of high involvement and relationship, furthermore being ideal for the development of the concept of network. Realtors and consumers that had just met in a sales situation were interviewed and the results showed that the model stood true in its relations and it presents applicability perspectives, once that, understanding the events in dyadic it is possible to, in the practical field, create tactics and actions due to consumer’s value.