The objective of this article is to contribute to the discussion of an important subject in the management and organization environment: business strategies to the continuous improvement alined to the knowledge creation in the context of the business administration changes. The analysis regards a theoric-empiric reflection about management practices and the knowledge utilisation in the companies that joined to the Programa Gaúcho de Qualidade e Produtividade - Comitê Região da Produção. This reflection aims to raise a larger and better understanding of this contemporary organizational phenomenon, as well as to contribute to alternatives development to the continuance and survival of the undertakings. The results indicates the need of a management technologies restructure to let the general companies and those under family management able to transform the knowledge in inovation and to adapt themselves. These are the required competences by the actual high competitivety scene.